C O N S U L T I N G + D E S I G N

Innovative Space Designers

Reimagining fitness and wellness in real estate.

The Wright Fit delivers visionary leadership in fitness, wellness, and human performance for the real estate industry. From concept through completion, we combine decades of specialized expertise with an innovative, physiology-first approach to create wellness environments that are both functional and forward-thinking—elevating quality of life and driving measurable property value.

Our Process

1. DISCOVERY

Listening Is Our First Deliverable.

We engage directly with stakeholders to understand your vision, aspirations, and expectations. Through dialogue and analysis, we lay the strategic groundwork to exceed your desired outcomes.

2. PROPOSAL

Clarity Is Our Commitment.

We translate discovery into a customized proposal outlining your projectʼs scope, scale, deliverables, and fee structure—ensuring transparency and alignment before we begin.

3. KICKOFF

Vision Aligned. Roles Defined.

We align with the full design team to clarify vision, roles, and timelines—establishing The Wright Fit as the fitness & wellness lead to ensure seamless execution.

4. CONCEPT & DESIGN

Where Vision Becomes Form.

From ideation through design development and documentation, we guide the fitness & wellness programming and spatial planning to ensure technical precision, user-centricity, and build readiness.

5. MARKETING & SUPPORT

Telling the Story, the Right Way.

We collaborate with the marketing team to craft messaging that captures the distinct value of the offering. We support visual storytelling and partner with PR to amplify awareness with a cohesive, elevated narrative.

6. PROCUREMENT & INSTALLATION

Flawless Execution.

The Wright Fit oversees the full procurement process—leveraging vendor relationships & securing competitive pricing, managing logistics, and ensuring smooth delivery and installation for a fully operational space.

Modern gym with exercise bikes, treadmills, weight benches, and weights with large windows showing a scenic view.
Modern spa treatment room with massage table, wood ceiling, marble accents, shelves with towels and products, and a vase of flowers.
Modern gym interior with treadmills, weightlifting equipment, and large windows.
Modern gym interior with large windows overlooking a scenic forest and golf course.
Modern gym interior with exercise equipment and large screen displays.
Modern gym facility interior with exercise equipment, including treadmills, ellipticals, weightlifting machines, a track with sleds and tires, and a high ceiling with lights.
Indoor swimming pool with modern gym equipment visible through glass walls.
Modern gym with workout equipment, including a barbell, weight machine, kettlebells, and TRX system, and a boxing ring in the background.
Modern gym interior with free weights, benches, boxing ring, climbing wall, and workout equipment.
Modern gym interior with exercise equipment, including treadmills, stationary bikes, benches, and weights; large windows and geometric ceiling lights.
Modern gym interior with exercise equipment, including treadmills, stationary bikes, weight benches, and dumbbells, large windows, concrete pillars, and metal mesh ceiling.
Modern gym interior with exercise equipment including cardio machines, weight benches, and strength training machines.
Modern gym with treadmills, exercise bikes, and weight machines
Luxurious spa room with a central round stone table, modern bathtub, multiple showerheads, and wooden decor.

S E L E C T P A R T N E R S

Alexico Group

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Blue Crest Capital

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Boston Properties

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Build Inc. & GTIS Partners

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CIM Group

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Ceruzzi Properties

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Crescent Heights

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Continuum Company

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Douglas Elliman

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Durst Organization

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Alexico Group • Blue Crest Capital • Boston Properties • Build Inc. & GTIS Partners • CIM Group • Ceruzzi Properties • Crescent Heights • Continuum Company • Douglas Elliman • Durst Organization •

Elad Group

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ERPM Company

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Extell Management

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Falcone Group & Centurion Partners

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Fisher Island Holdings

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First Service Residential

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Greenland Forest City Partner

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Halstead

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HFZ Capital

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HID Urban Development

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Hines

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Icon Realty Management

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JDS Development

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KAR Properties

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Elad Group • ERPM Company • Extell Management • Falcone Group & Centurion Partners • Fisher Island Holdings • First Service Residential • Greenland Forest City Partner • Halstead • HFZ Capital • HID Urban Development • Hines • Icon Realty Management • JDS Development • KAR Properties •

Macklowe Properties

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Madison Equities

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Madison Realty Capital

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Magnum Real Estate Group

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Maxwell Kates

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Metro Loft Management

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Miami World Center Associates

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OCH-ZIFF Capital Management Group

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PDS Development LLC

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Pershing Square Capital Management

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Related Companies

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Related Midwest

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Rudin Management

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Macklowe Properties • Madison Equities • Madison Realty Capital • Magnum Real Estate Group • Maxwell Kates • Metro Loft Management • Miami World Center Associates • OCH-ZIFF Capital Management Group • PDS Development LLC • Pershing Square Capital Management • Related Companies • Related Midwest • Rudin Management •

I N T H E N E W S

Izak Senbahar, the president of the Alexico Group and co-developer of 56 Leonard, the undulating tower that redefined TriBeCa’s skyline, didn’t hesitate when it came time to select a fitness guru to assemble what, in his opinion, is the most pivotal amenity component of a luxury residential project: its fitness center. Mr. Senbahar turned to Jay Wright.

The New York Times logo with black background.

Featured Projects

  • 53W53

  • Spacious gym interior with exercise equipment, including treadmills, stationary bikes, weightlifting stations, large tires, and sled on a blue track. Modern design with high ceilings and large windows.

    Fontainebleau Las Vegas

  • Modern gym interior with various exercise equipment including a weightlifting area, a functional training frame, a boxing ring, and a rope machine. Overhead lighting highlights the spacious and well-equipped facility.

    Camellias, New Delhi

  • Modern gym interior with treadmills, weights, and exercise equipment.

    432 Park Avenue

  • Modern gym interior with various exercise equipment, including treadmills, stationary bikes, and weight machines, with large windows and geometric ceiling lights.

    One Bennett Park

  • Modern indoor gym with exercise equipment, treadmills, stationary bikes, weight machines, and free weights, illuminated by large ceiling lights.

    The Asbury Ocean Club

  • Modern gym interior with exercise benches, free weights, punching bags, and digital display screen. The room has dark flooring and ceiling, with bright round lights and an industrial design.

    Performance Lab

  • Indoor swimming pool with tiled ceiling, large mirrors, and fitness equipment visible through glass walls, labeled 4 feet 4 inches deep.

    The Greenwich Lane

  • Modern gym interior with various exercise equipment, including dumbbells, benches, kettlebells, and resistance training gear.

    TWA Hotel

  • Modern gym interior with treadmills, stationary bikes, dumbbells, benches, and exercise equipment.

    100 Barclay

  • Modern gym with exercise equipment, including weight machines, free weights, treadmills, and exercise balls.

    Tribune Tower

  • Modern gym interior with various exercise machines and equipment, including weight benches and cardio machines, surrounded by mirrors and large windows.

    One Bennett Park

  • Modern gym interior with exercise equipment, dumbbells, weight plates, benches, and resistance bands

    70 Vestry

  • Modern gym interior with exercise machines, weightlifting equipment, benches, and cardio equipment.

    Jackson Park

  • Modern gym interior with exercise equipment, including weights, benches, cardio machines, and workout stations, under a ceiling with exposed ducts and lighting.

    Fontainebleau Las Vegas

  • Modern gym with treadmills, weight machines, and a mirrored wall.

    220 Central Park South

  • Indoor swimming pool with modern design, surrounded by glass and marble walls, with gym equipment visible through windows on the side.

    50 U.N. Plaza