Fitness Center Design & Management for Hotels & Resorts
The Wright Fit creates distinctive wellness experiences for luxury hotels and resort properties, designing fitness centers and amenity spaces that enhance guest satisfaction and align with your brand positioning. We provide comprehensive solutions from concept and design through equipment specification, installation coordination, and ongoing operations, delivering wellness amenities that become signature features of the guest experience.
With proven experience at iconic properties including Fontainebleau Resort Las Vegas, TWA Hotel at JFK, and Standard Hotel, we understand how to create fitness and wellness spaces that meet the expectations of luxury travelers while supporting your operational and brand requirements.
Trusted by Iconic Hospitality Properties
Hospitality Excellence
The Wright Fit brings specialized expertise in hospitality wellness design, understanding the unique considerations of hotel and resort environments. Our portfolio demonstrates our ability to create fitness experiences that align with luxury hospitality standards and enhance overall guest satisfaction.
Current Signature hospitality projects include:
Resort Properties
Fontainebleau Resort, Las Vegas - Destination resort wellness center
Fisher Island properties, Miami - Ultra-luxury resort-style residential amenities
Boutique & Lifestyle Hotels
TWA Hotel at JFK - Iconic mid-century modern landmark restoration
Standard Hotel - Contemporary lifestyle hospitality brand
Hotel-Residential Hybrids
Multiple properties combining hotel services with residential components, requiring flexible amenity solutions that serve both hotel guests and residents.
Our experience ranges from destination resort wellness centers to boutique hotel fitness spaces, allowing us to tailor solutions to any hospitality concept, guest demographic, and operational model.
What We Deliver
Why Leading Hospitality Brands Choose The Wright Fit
Unlike firms that treat hotel fitness centers as afterthoughts or apply residential design approaches to hospitality environments, The Wright Fit delivers solutions specifically tailored to hotel and resort operations. We understand guest expectations, brand alignment requirements, operational staffing models, and the revenue considerations unique to hospitality properties.
Design & Brand Alignment
We create wellness spaces that reflect your property's brand identity and guest experience standards. Our design approach considers your target guest demographics, competitive positioning, architectural style and finishes, integration with other amenity spaces, and operational flow for housekeeping and maintenance. Every design decision supports your brand story and enhances the overall guest experience.
Guest-Centric Operations
We design operational models appropriate for hospitality environments including 24/7 access capabilities where desired, housekeeping and maintenance coordination, equipment selection for varied guest fitness levels, signage and wayfinding for hotel guests, towel and amenity service integration, and seamless coordination with front desk and concierge teams. Operations are designed around guest convenience and satisfaction.
Revenue & Experience Optimization
We help you maximize the value of wellness investments through equipment and space planning that accommodates peak usage, programming options that can generate ancillary revenue, design that creates compelling marketing imagery, operational models that align with your staffing structure, and amenities that support premium room rate positioning and positive guest reviews.
Our Approach
The Wright Fit Difference for Hospitality
Hospitality-Specific Expertise: We understand the unique requirements of hotel and resort fitness centers. Guests have different expectations than residential tenants or corporate employees. They're often in unfamiliar environments, may be traveling without their usual workout gear, want quick and easy access, and expect hotel-grade cleanliness and service. Our designs and operations account for these hospitality-specific considerations.
Brand Integration: Your fitness center should feel like an integral part of your property, not a generic hotel gym. We work closely with your design team, architects, and brand standards to create spaces that align with your overall aesthetic, incorporate appropriate finishes and details, support your marketing and positioning, and create Instagram-worthy spaces that guests want to share.
Flexible Service Models: We understand the unique requirements of hotel and resort fitness centers. Guests have different expectations than residential tenants or corporate employees. They're often in unfamiliar environments, may be traveling without their usual workout gear, want quick and easy access, and expect hotel-grade cleanliness and service. Our designs and operations account for these hospitality-specific considerations.
Operational Coordination: Hotel fitness centers must integrate smoothly with overall property operations. We coordinate with housekeeping for cleaning and towel service, work with engineering on maintenance schedules, align with front desk for key access and guest inquiries, support concierge with guest fitness requests, and provide operational simplicity for your management team.
How It Works
From Concept to Guest Experience
Phase 1: Hospitality Needs Assessment We begin by understanding your property concept, target guest demographics, brand positioning, competitive set, available space and budget, and operational structure. We assess how wellness amenities fit into your overall guest experience strategy and revenue model.
Phase 2: Concept Development & Design Our design team creates wellness concepts aligned with your brand identity and guest expectations. We develop space plans, equipment specifications, finish selections, and budget projections. For properties with spa facilities, we coordinate wellness and spa design integration. You receive renderings, specifications, and comprehensive budget projections.
Phase 3: Procurement & Installation Coordination We manage equipment sourcing, coordinate delivery and installation with your construction schedule, work with your general contractor and design team, and ensure quality control throughout installation. We minimize disruption to property operations and ensure readiness for your opening timeline.
Phase 4: Operations Planning We develop operational plans appropriate for your service model including staffing recommendations (if applicable), operational procedures and protocols, integration with property management systems, guest communication and wayfinding, and marketing content for your sales and digital teams.
Phase 5: Launch Support & Ongoing Services We provide opening support, staff training if you're operating the facility, or full operations management if desired. For managed facilities, we handle daily operations, equipment maintenance, guest services, and performance optimization. You get reliable amenity operations that enhance guest satisfaction.
Partnership Options
Solutions for Every Hospitality Concept
We structure hospitality wellness partnerships to align with your property type, operational model, and service philosophy. Whether you need design services for a new development, full facility management for an existing property, or consultation on wellness strategy, we create solutions that fit your specific requirements.
Common engagement models include:
Design and equipment specification for new hotels or renovations
Design-build partnerships with turnkey facility delivery
Full-service wellness operations with dedicated staffing
Operational consultation and staff training
Hybrid models appropriate for your property concept and size
Our experience across resort properties, boutique hotels, and hotel-residential hybrids means we understand the diverse requirements of hospitality wellness and can create partnerships appropriate for any property type or operational structure.
Ready to Create a Signature Wellness Experience?
Schedule a consultation to explore how The Wright Fit can design and manage wellness amenities that enhance guest satisfaction and support your brand positioning.
Frequently Asked Questions
-
Hotel and resort wellness spaces serve transient populations with varied fitness levels and expectations. Guests may be traveling without workout gear, unfamiliar with the space, looking for quick workouts between business meetings or leisure activities, and expecting hotel-grade cleanliness and service. Our designs and operations account for these hospitality-specific requirements, from intuitive layouts to equipment selection to operational protocols that integrate with housekeeping and front desk operations.
-
We offer flexible solutions based on your property concept and operational model. Options range from design and equipment specification only (for properties self-operating facilities) to full-service management with dedicated wellness staff, personal training, group classes, and comprehensive programming. We tailor our approach to your service philosophy, guest demographics, and operational structure.
-
We design operational models that support round-the-clock guest access while maintaining security, cleanliness, and safety. Solutions include unmanned access with appropriate security integration, self-service towel and amenity stations, signage and instructions for independent use, equipment selection appropriate for unsupervised operation, and coordination with property engineering and security teams. We can also provide staffed hours during peak times combined with unmanned access during off-hours.
-
Both approaches are valid. Some properties position fitness centers as complimentary guest amenities supporting room rate positioning and guest satisfaction. Others generate ancillary revenue through premium services like personal training, specialized classes, spa-fitness packages, or day passes for non-guests. We help you evaluate options appropriate for your property type, market positioning, and guest demographics.
-
Space efficiency is critical in boutique hotels. We specialize in creating high-impact wellness experiences in compact footprints through strategic equipment selection, multi-functional spaces, smart storage solutions, and design that maximizes perceived spaciousness. We've created successful wellness spaces in remarkably small footprints that still deliver guest satisfaction.
-
Yes, we handle both new hotel developments and renovations of existing properties. For renovations, we assess existing conditions, work within structural constraints, minimize operational disruption, and often find creative ways to dramatically improve wellness amenities within existing spaces and budgets.
Looking for residential wellness solutions?
Learn about our work with real estate developers.